Shifting consumer perspective

Date: 1/25/24

Speakers: Noelle Nachreiner, Michigan Ag Council

People don’t just want to know where their food comes from, they also want to know how it was grown, where it was processed, and how long that took. Engaging with consumers to answer their questions continues to adapt and the Michigan Ag Council is ever evolving our outreach efforts to meet people where they are to have meaningful conversations about where their food comes from. Learn about consumer trends, messages that stick and how we’re shifting consumer perspective in 2024.

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